Founder and Creative Director
Louise Boulet-Alips, the founder and creative director of BALOU began her education at Parsons School of Design where she majored in Fashion Design. She was able to develop her identity as a designer through projects and collaborations with different companies in Paris : in 2018 she was selected by Tranoï to exhibit her work at Le Carrousel du Louvre and in 2019 she exhibited with Swarovski at the first Benefit Gala of Parsons.
Louise had the chance to work alongside companies like Maison Lesage and Yves Delorme. In 2019, she made her thesis collection titled «Le Rétais». Her interest in eco-friendly fashion concepts and materials, and her will to explore the most responsible and sustainable options have driven her research. However, the main focus of her reflection is the notion of transmission from generation to generation. Progressively, prints became one of the core aspects developed in her thesis work.
After nine months of hard work, in March 2021, she decided to launch her own brand BALOU. The key aspects of this brand are prints, timelessness and zero waste. It is possible to choose any piece and print from her collection available on made-to-order and pre-order. All orders are custom-made for the customer to avoid any wastes. The garments are all inspired from the island where she designed all of the collection and created the brand.
The imaginary world that led her to design this collection is rooted on an island, her second home, called l’Île de Ré, in France. The island inspired Louise to make clothes for the islanders and their home.
"Pucci-inspired prints are popping up everywhere and fashion girls are obsessed. Emili Sindlev in Balou."
« Les nouvelles marques dont tout le monde parle » : des pièces fabriquées localement en France, à la commande uniquement et dans des matières responsables. Tout ce qu’on aime. Balou vient tout juste d’offrir au monde ses beaux imprimés seventies et son aura nostalgique de « fin de vacances » tout droit sorties d’un album photo des 70’s.