The Founder and Creative Director
Louise Boulet-Alips, the founder and creative director of BALOU began her education at Parsons School of Design where she majored in Fashion Design. She was able to develop her identity as a designer through projects and collaborations with different companies in Paris: in 2018 she was selected by Tranoï to exhibit her work at Le Carrousel du Louvre and in 2019 she exhibited with Swarovski at the first Benefit Gala of Parsons.
Louise had the chance to work alongside companies like Maison Lesage and Yves Delorme. In 2019, she made her thesis collection titled «Le Rétais». Her interest in eco-friendly fashion concepts and materials, and her will to explore the most responsible and sustainable options have driven her research. However, the main focus of her reflection is the notion of transmission from generation to generation. Progressively, prints became one of the core aspects developed in her thesis work.
In March 2021, she decided to launch her own brand BALOU. The key aspects of this brand are prints, timelessness and zero waste. It is possible to choose any piece and print from her collection available on pre-order. All pre-orders are made for the customer in order to avoid any wastes. The garments are all inspired from the island where she designed all of the collection and created the brand.
The imaginary world that led her to design this collection is rooted on an island, her second home, called l’Île de Ré, in France. The island inspired Louise to make clothes for the islanders and their home. The place inspired her to make the prints for her collection. The prints are used as a way to bring to life the garments: while the pieces won’t change, the prints will be refreshed making them the main element of the cloth.